Established in 1881 as a watch and clock repair shop in Ginza, Tokyo, Seiko has grown and diversified over the years, but remains best known for its world-leading brands and expertise in fusing intricate watchmaking skill with elegant design. Renowned for horological innovation with a stream of world firsts, including the first TV watches, Seiko created the first ever quartz watch in 1969. Seiko timepieces deliver precisely beautiful Japanese aesthetics, brought to life through total in-house manufacture.