PURE ELEGANCE. All of CITIZEN L designs have their roots in the concept of pure elegance. They radiate spiritual elegance within a minimalist aesthetic. They always offer something novel and attractive.

Luxury is no longer about flashy and expensive surface decoration. These days luxury is about products with a rich backstory that are made with proper respect for people and for the planet. In tackling the challenges of ethical manufacturing head-on, CITIZEN L has redefined the whole idea of the luxury watch.

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