Luminox launches the new Bear Grylls 3730 Mountain series with 3 new watches, and a special limited edition. Building on the partnership with renowned survivalist and brand ambassador Edward Michael “Bear” Grylls, the brand drew inspiration from one of his earliest expeditions - summiting Mount Everest in 1998.

Debuting with this collection are new integrated straps designed to appear “seamlessly connected” to the case, available in black or green. The three non-limited edition models feature a 43mm CARBONOX™ case with the Bear orange crown, and a center black dial with a choice of Orange, Green or Sand for the outer rings. The Bear Grylls’ motto ‘Never Give Up’ is inscribed on the inner ring and caseback to remind you of your adventurous spirit.

Dialing up the design, the numbers on the dial feature a special outline, creating a raised effect – a subtle, yet impactful detail that sets the design of this timepiece apart. Designed with explorers in mind, the bezel is marked with cardinal directions.

The Bear Grylls Mountain 3730 Series is designed to withstand a climb to the highest peaks or a dive to the depths of 200m below sea level.